iPerceptions was founded in 2000 with a simple yet noble goal: to help improve and optimize websites by tapping into the feedback of real customers in the context of actual online experiences. Since then, the company has grown to the point where its survey data provides indispensable insights to a growing list of leading companies. Along the way, iPerceptions has brought forward major innovations in the areas of online surveying, real-time reporting, and open-ended text analysis.
Through a partnership with world-renown analytics guru Avinash Kaushik, iPerceptions developed the revolutionary 4Q Survey solution. 4Q allowed websites big and small the opportunity to deploy free online surveys, connect with their users and listen closely to the voice of their customers.
Since launching in March of 2008, 4Q has collected millions of datapoints across 35 industry verticals. While the overall premise around asking the four most important survey questions remains unchanged, 4Q has now evolved into 4Q Suite.
4Q Suite is an easy-to-use solution for companies of all sizes to reach out to their online visitors, capture their website feedback, and use their insights to plan for success. The 4Q survey consists of four of the most important questions you can ask, each worded in a way to elicit the most statistically valid feedback possible:
1. Based on today’s visit, how would you rate your site experience overall?
2. Which of the following best describes the primary purpose of your visit?
3. Were you able to complete the purpose of your visit today?
4a. (If yes) What do you value most about the [sitename] website?
4b. (If no) Please tell us why you were not able to fully complete the purpose of your visit today?
4Q Suite retains the features and functionality of the classic 4Q, while expanding the feature set to include more advanced analysis solutions, social media links, automatic alerts, email notifications and so much more. Take a full product tour on our features page, or try 4Q Suite for yourself by signing up for one of our free or paid solutions.
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